The power of groups, the clout that crowds can exercise to get what they want, is nothing new. What is new, however, is the dizzying ease with which likeminded, action-ready citizens and consumers can now go online and connect, group and ultimately exert influence on a global scale. Call it group power, call it CROWD CLOUT.
More on Shopping Hooligans....
Along with the recent article from Springwise, this is from their sister publication Trendwatching. Same story, additional detail and slightly different view of the phenom...
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