ChangeThis - spreading your ideas through manifestos

OK, it's time for an update to all the great manifestos on Changethis.  The following are new and I believe in this site (thank you 800-CEO-Read for keeping the site live and available).  There is nothing as stimulating as someone with a heart-felt, burning personal issue - passion drives these manifestos and you'd be doing yourself a favor to check them out.

The Upside of Assholes: Is there Virtue in Bad Workplace Behavior?
Robert I. Sutton

Bob Sutton employs his signature frankness to discuss whether the bad behavior of workplace bullies and jerks should be tolerated in the name of success. While referencing such famous assholes as Steve Jobs of Apple or Hall of Fame baseball player Ty Cobb, Sutton debates the value of getting results with a strategic temper tantrum.

How Toyota Can Save Your Life…At the Hospital
By Mark Graban

It's well-known that the safety standards of Toyota vehicles are singularly high due to the company's commitment to innovation and precision. But the Toyota philosophy can save your life at the hospital as well. There are over 100,000 deaths in hospitals each year as a result of systematic failure. Graban asserts that a lean manufacturing approach, like Toyota's, is the answer to saving healthcare…and possibly your life.

The Silent Revolution: Peter Drucker's Voice Still Resonates
Elizabeth Haas Edelsheim

A revolution in business has arrived, one built of human assets such as knowledge, information and collaborative exchanges, absent the noisy clamor of factories or the hum of machinery. And who better to shape the role of management during this revolution than the ageless voice of Peter Drucker, whose forward-thinking ideas on meaningful strategy still resonate and can act as a spur for innovation.

100 Ways to Kill a Concept:
Michael Iva

So, you've got an idea. A big idea. But will your idea take flight?  Not if you let your concept be killed by all the usual excuses you hear from your managers, your bosses, your spouses—excuses motivated by fear or possessiveness. In this wide-ranging manifesto, Iva offers you ways to persuade someone to embrace your idea, to not be swayed by negative responses, and to utilize your creativity.

Frontline Leadership: A Cycle of Engagement Manifesto
George Reavis

The contact point between your customers and your company is at the front door, at the front counter, on the frontline. And most of your frontline associates are very competent people who can do the work, but George Reavis warns that most companies fail to make the distinction between perfunctory performance and enthusiastic engagement. Here he offers tools for providing the right kind of motivating feedback to jumpstart a cycle of engagement between management, frontline employees and customers.

Lonely Planet: How Relationships Suffer and Why It Matters
Elizabeth Johnson

As humans, we crave communication and understanding; we crave authentic relationships. And we think that cell phones and email and the Internet will help us find the key to that fairy-tale myth of happily-ever-after that sustains our culture. Instead, we lose authentic connection. Elizabeth Johnson shows you just
how essential authentic relationships are to your quality of life and the steps you should take to reconnect.


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