 Dear Arnie, Instead of ambushing you with yet another Big New Trend this month, we decided to make life easier for all of us and send you an overview of the trends we've covered so far in 2010. And yes, that includes the ones you deleted from your inbox when things were just too crazy ;-) February 2010 FUNCTIONALL »FUNCTIONALL highlights a new breed of products and services designed for low(er)-income consumers in emerging markets, but with crossover appeal to consumers in mature consumer societies... Includes 37 examples. (Read online or download as a PDF) March 2010 6 TREND VIDEOS »Instead of our usual text-based briefings, our March edition consisted of a light-hearted yet insight-heavy video edition, featuring consumers from all over the world speaking their minds on a variety of trend topics... (View online) April 2010 BRAND BUTLERS »Why serving is the new selling. With pragmatic, convenience-loving consumers enjoying instant access to an ever-growing number of supporting services and tools (both offline and online), brands urgently need to hone their 'butlering' skills. Includes 59 examples… (Read online or download as a PDF) May 2010 STATUSPHERE »What constitutes status in consumer societies is fragmenting rapidly, with consumers starting to bestow recognition on fellow consumers who stray off the beaten consuming-more-than-thou-path... (Read online or download as a PDF) June/July 2010 MASS MINGLING »Long gone are the days when 'online' was synonymous with social isolation and loneliness. In fact, technology is now driving people to connect and meet up en masse with others, in the 'real world'. Includes 33 examples... (Read online or download as a PDF) August 2010 INNOVATION INSANITY »With the entire world now engaged in creative destruction, the amount of talent, of creativity, of innovations, is staggering. Case in point: the 67 smart, global innovations we rounded up for this briefing… (Read online or download as a PDF)
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